There is a profound difference in the way content is written for the web versus content written in papers and research. Web users have become accustomed to scanning through content and if not quickly becoming satisfied with the information, they click elsewhere. Therefore, it is extremely important to employ the ‘Inverted Pyramid’ technique when writing content for the web.
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My primary inspiration to develop this quick little tutorial is to aid the members of the College of Education in creating content for the website that is keyword rich. However, this should be useful to anyone that is just beginning with Search Engine Optimization and keyword research. I’ve chosen to use the FAQ format with this tutorial as it is the quickest way to be sure I’ve answered questions that I’ve received regarding writing content for search engine optimization.
Keyword rich refers to content on a web page that is optimized for various keywords. SERPs (Search Engine Result Pages) will show results based on a seemingly infinite number of factors [the number of factors of course is finite, but if you’ve ever studied SEO, you understand my slight exaggeration]; one of those factors being the relevancy of a web page to a specific keyword. For example, if someone was to search for the term ‘keyword rich’, the SERP would list pages that had that term embedded in the textual content of that page, as a page title, or in the meta-data.
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